4 Eleven Gym Partnership
Your brand.
Our investment.
Shared success.
Launch your own premium custom fightwear collection without taking on the full financial risk. With the 4 Eleven Gym Partnership, we invest in your range alongside you.
You fund
50%
We fund
50%
Profits split
50/50
Selected partner gyms · Subject to approval
The problem
Great gym merchandise shouldn't require a huge upfront investment.
Traditional custom kit suppliers ask gyms to pay for the entire production run upfront. The order goes in, the invoice gets paid in full, and everything after that is your problem.
- Tie up thousands of pounds in stock
- Carry all of the financial risk
- Have to predict sizes and demand
- Can be left holding unsold inventory
- Receive very little help once the order is paid for
We thought there was a better way.
Introducing the 4 Eleven Gym Partnership
We don't just supply your kit. We invest in it.
On selected collections 4 Eleven becomes a commercial partner in your merchandise range — not just the factory behind it.
Your gym
50%
of the agreed production cost
4 Eleven
50%
invested alongside you
One collection
You invest together. You launch together. You grow together.
How it works
Five steps to launch
01
Apply
Tell us about your gym, your membership and the type of collection you want to create. Every application is reviewed individually.
02
Create
Work with our design team on a completely custom collection built around your brand — rash guards, fight shorts, MMA and boxing shorts, tees, hoodies, tracksuits, training wear, team wear and accessories.
03
Invest together
Once the collection and production order are approved, your gym pays 50% and 4 Eleven pays the other 50% of the agreed production cost.
Gym pays
50%
4 Eleven pays
50%
04
Launch
We launch the range with you — product imagery, launch graphics, social media assets, online ordering and promotional support.
05
Share the success
Once products sell and agreed costs are recovered, profit is split 50/50 between your gym and 4 Eleven under the standard partnership model.
Gym profit share
50%
4 Eleven profit share
50%
Partnership calculator
See what a 4 Eleven partnership could look like
Change the numbers and the figures update instantly.
Average manufacturing cost per item
Estimated margin
56%
Total production cost
£2,880
Potential sales revenue
£6,600
Gym investment — 50%
£1,440
4 Eleven investment — 50%
£1,440
Estimated gross profit
£3,720
Gym profit share — 50%
£1,860
4 Eleven profit share — 50%
£1,860
Gym total return
£3,300
Investment recovered plus profit share
Figures shown are illustrative estimates only. Final investment amounts, agreed costs, profit calculations, stock ownership and all commercial terms are defined in the individual 4 Eleven Gym Partnership Agreement. Partnerships are subject to application and approval.
The difference
Traditional supplier vs 4 Eleven
Traditional custom kit
- Gym funds 100% of production
- Gym carries all financial risk
- Large upfront investment
- Supplier gets paid regardless of sales
- Limited support after production
- Gym manages merchandise alone
4 Eleven partnership
- Gym funds only 50%
- 4 Eleven invests the other 50%
- Financial risk is shared
- Both parties benefit when products sell
- Collaborative product development
- Launch and marketing support
- Long-term merchandise partnership
Why 4 Eleven invests
If we're asking you to believe in the collection, we should believe in it too.
In the traditional model the manufacturer makes their money the moment the order is placed. We want to work differently. By putting our own money into selected gym collections, our success is directly connected to yours.
Shared risk
We put our own money behind selected collections.
Shared reward
When the collection succeeds, both businesses benefit.
Long-term partnership
The goal isn't one order. It's building a merchandise brand your members want to wear.
Coming for partner gyms
Your own 4 Eleven gym store
Approved partner gyms can be given their own branded storefront powered by 4 Eleven, so members buy the collection online instead of chasing an order form in the changing rooms.
Your gym
Official collection · Powered by 4 Eleven
Rash guard
Sizes XS–3XL
Fight shorts
Sizes XS–3XL
Hoodie
Sizes XS–3XL
Your gym. Your collection. Your store.
Partner dashboard
See how your collection is performing
Approved partner gyms will get secure access to a dashboard showing sales, stock and profit in real time. Example figures shown.
Total sales
£6,240
Items sold
104
Gym profit
£1,560
4 Eleven profit
£1,560
Stock remaining
46
Revenue — last 8 weeks
Top-selling products
- Club rash guard38 sold · M selling fastest
- Fight shorts27 sold · L selling fastest
- Heavyweight hoodie22 sold · XL selling fastest
- Training tee17 sold · M selling fastest
Recent orders
- #GS-1042Rash guard · M£55
- #GS-1041Hoodie · L£65
- #GS-1040Fight shorts · 32£58
Profit breakdown
Illustrative dashboard preview. Live reporting is rolled out to approved partner gyms.
Who can apply?
We invest in the right partnerships.
We can't fund every collection, and we don't pretend otherwise. Every application is reviewed individually and acceptance is never automatic. We look at:
Apply for partnership
Partnership application
The more you tell us about your gym and the collection you have in mind, the faster we can review it.
FAQ
Questions, answered
Let's build something your members want to wear.
Stop treating gym merchandise like another expense. Turn it into a brand, a revenue stream and something your members are proud to represent.
Figures shown are illustrative estimates only. Final investment amounts, agreed costs, profit calculations, stock ownership and all commercial terms are defined in the individual 4 Eleven Gym Partnership Agreement. Partnerships are subject to application and approval.